Advertiser Agreement
Blue Collar Guild, LLC Version 1.0 · Effective 30 September 2026
This Advertiser Agreement ("Agreement") is between Blue Collar Guild, LLC, a Tennessee limited liability company ("the Guild," "we," "us," "our"), and the business that creates a member account, purchases advertising, or allows a listing to remain published ("Member," "you," "your").
By creating an account, purchasing a listing, or leaving a listing published, you accept this Agreement.
1. What the Guild is, and what it is not
1.1 The Guild operates an advertising directory. Members pay a monthly or annual fee to display a listing on the Guild's website.
1.2 The Guild is not your employer, contractor, subcontractor, agent, broker, general contractor, construction manager, or a party to any agreement between you and a customer. No partnership, joint venture, franchise, or employment relationship is created by this Agreement.
1.3 The Guild does not supervise, direct, schedule, price, inspect, warrant, or guarantee any work you perform. All work is performed solely by you, at your own risk, under your own license and insurance.
1.4 No guarantee of results. The Guild sells placement, not outcomes. We do not guarantee any number of views, calls, quote requests, leads, jobs, or revenue. Where the Guild reports figures such as views or quote requests, those are records of activity on the website and are not a promise of future activity or of business results.
1.5 The Guild decides who advertises. Nothing obliges the Guild to publish or continue publishing any listing.
2. Your representations
You represent and warrant, on the date you sign up and continuously while your listing is published, that:
2.1 You are a lawfully operating business or sole proprietor, and the person accepting this Agreement is authorized to bind you.
2.2 You hold every license, permit, certification, bond, and registration your work requires under Tennessee law and the law of every county and municipality where you work.
2.3 Where you have given the Guild a state contractor license number, it is your license, it is current, and the classification and monetary limit shown are accurate.
2.4 The $25,000 commitment. Where you have told the Guild you hold no state contractor license, you acknowledge that Tennessee requires one for construction, installation, repair, or alteration work valued at $25,000 or more, and you agree — as a material term of this Agreement — not to bid, quote, contract for, or perform work at or above that threshold while listed on that basis. You further acknowledge that electrical, plumbing, and mechanical work require the applicable state license regardless of contract value, and that you will not advertise those trades without one.
2.5 Commercial driving. Where your listing includes hauling or similar work, you hold every commercial driver's license, medical certification, USDOT or motor carrier registration, and vehicle insurance your operations require, and you will not represent a class of license you do not hold.
2.6 You carry general liability insurance meeting Section 4, and the Guild holds a current certificate.
2.7 Everything on your listing is true — business name, contact details, trades, service counties, home town, years in business, license and insurance information, descriptions, and photographs.
2.8 Every photograph, logo, and other material you upload is yours to use and infringes no one's copyright, trademark, or other rights. Photographs of completed work represent work you actually performed.
2.9 Disclosure of adverse history. You will disclose to the Guild any suspension, revocation, or pending disciplinary action by a licensing board affecting work you advertise here. You need not disclose anything else, and the Guild does not run background checks.
3. Your ongoing duties
3.1 The ten-day duty. You will notify the Guild in writing within ten (10) days if any license, permit, bond, registration, or insurance policy referenced in your listing lapses, expires, is suspended, is revoked, or becomes subject to disciplinary action — or if any representation in Section 2 stops being true.
3.2 Verification. You authorize the Guild to check your license and registration status against public state and local records, at sign-up and periodically, and to publish what those records show together with the date checked.
3.3 Accuracy. You will keep your listing current and correct it promptly when it stops being accurate.
3.4 Conduct. You will deal honestly with customers who reach you through the Guild, respond in a reasonable time to quote requests you accept, and comply with applicable consumer protection, advertising, licensing, and safety law.
3.5 Customer information. Contact details you receive through a quote request may be used only to respond to that customer's request. You will not sell, rent, share, or transfer that information, or use it for unrelated marketing, and you will comply with all applicable restrictions on calls and text messages, including the Telephone Consumer Protection Act. A quote request is consent to be contacted about that request and nothing else.
4. Insurance
4.1 Minimum coverage. You will maintain commercial general liability insurance for the entire term of not less than:
| Your work | Per occurrence | Aggregate |
|---|---|---|
| Trades requiring a state contractor license, and any work at or above $25,000 | $1,000,000 | $2,000,000 |
| Trades requiring no state license, listed for work under $25,000 (lawn care, cleaning, pressure washing, junk removal, handyman) | $500,000 | $1,000,000 |
Where you operate commercial motor vehicles in connection with listed work, you will also maintain the automobile liability coverage the law requires for those vehicles.
4.2 You will provide a current certificate of insurance before your listing is published, and a replacement certificate before each expiration.
4.3 If your certificate lapses, the Guild may suspend your listing until a current certificate is on file. Suspension for lapsed insurance is not a breach by the Guild and does not entitle you to a refund or credit.
4.4 Additional insured. The Guild does not require to be named as an additional insured on your policy, and you should not name it. The Guild is not involved in your work, and being named would misstate that relationship.
5. What the Guild publishes about you
5.1 Paid placement is disclosed. The Guild states publicly that listed businesses pay for placement and that payment is not an endorsement. You will not represent otherwise. In particular you will not state or imply that the Guild has approved, endorsed, certified, vetted, recommended, screened, or guaranteed you or your work.
5.2 Licensing disclosure. The Guild publishes one of the following for every member, and you agree to its display:
- your license number, classification, monetary limit, expiration, and **the date the Guild
last matched it against public records**; or
- that no state contractor license is required for your trade at the job sizes you
advertise; or
- that no license is on file and you advertise only work under $25,000.
5.3 Where verification fails. If the Guild cannot match a license claim to a public record, the Guild may publish that it could not confirm it, and may suspend the claim or the listing. The Guild will not state that you are unlicensed.
5.4 Placement and ranking. Position, rotation frequency, and prominence are determined by the Guild and depend in part on tier. Members on the same tier covering the same county receive an equal share of the leading position, allocated in rotation. The Guild may change placement mechanics at any time. No position is reserved or guaranteed.
5.5 Reviews are published under the Guild's Review Policy, incorporated by reference. The Guild does not remove truthful reviews at a member's request and does not edit review content. You will not offer anything of value in exchange for a review, review yourself, or review a competitor.
5.6 Guild-issued materials. QR codes, shields, decal artwork, and similar materials the Guild provides encode links to the Guild's own website. You will not alter them, re-encode them to another destination, or route them through a third-party shortener or tracking service.
6. Fees, billing, and cancellation
6.1 Tiers. As of this version: Pennon $29/month or $300/year; Banner $59/month or $600/year; Great Standard $99/month or $1,000/year. Current prices are always those published on the Guild's pricing page.
6.2 Auto-renewal, and the notice you get. Your subscription renews automatically at the end of each billing period at the then-current rate for your tier until cancelled. Before each annual renewal the Guild will email you at least thirty (30) days in advance, stating the renewal date, the amount, and how to cancel. Monthly members receive a receipt for each charge. You may cancel at any time from your member dashboard, without calling or emailing anyone.
6.3 Payment. Payment is by card through the Guild's payment processor. You authorize recurring charges. The Guild does not store complete card numbers.
6.4 Failed payment. If a charge fails, the Guild's processor will retry. Your listing remains published for ten (10) days from the first failure. If payment has not succeeded by then, the listing is suspended. If payment has not succeeded within thirty (30) days, this Agreement terminates and the listing is archived.
6.5 Cancellation. You may cancel at any time, effective at the end of the period you have already paid for. Your listing remains published until then. Fees already paid are not refunded, including where you cancel mid-period or where the Guild removes your listing under Section 7.2.
6.6 Pause. The Guild may offer to suspend a listing and pause billing at your request, retaining your profile, photographs, reviews, and codes. A paused membership resumes at your original rate.
6.7 Price changes. The Guild may change prices for future billing periods on thirty (30) days' written notice. Your current period is unaffected.
6.8 Founding rate. Where the Guild has told you in writing that your rate is held for the life of your continuous membership, that promise is binding on the Guild and survives general price increases. It ends if your membership lapses for more than twelve (12) months.
6.9 Taxes. You are responsible for any tax on your own business. Where the Guild is required to collect tax on advertising fees it will add it to your invoice and state it separately.
7. Suspension and removal
7.1 Suspension. The Guild may suspend your listing immediately, without notice, if a license or insurance certificate lapses or cannot be verified, if payment fails as in 6.4, or if the Guild reasonably believes your listing contains false information or that continued publication risks harm to the public.
7.2 Termination for cause. The Guild may terminate this Agreement and remove your listing, without refund, if you: made a false license, insurance, or credential claim; failed the ten-day duty in 3.1; bid or performed work at or above $25,000 while listed without a license; repeatedly exceeded the scope of your listing after warning; engaged in threats, violence, fraud, or theft in connection with your work; misused customer information under 3.5; or materially breached this Agreement.
7.3 Termination without cause. Either party may terminate without cause on thirty (30) days' written notice. Where the Guild terminates without cause, it will refund the unused portion of any prepaid period, calculated by day. Where you terminate, Section 6.5 applies.
7.4 Complaints are handled under the Guild's published Complaint Policy, incorporated by reference. The Guild does not arbitrate disputes about workmanship or payment between you and a customer.
7.5 After termination. The Guild retains your listing in an unpublished state for twelve (12) months so that you may resume without starting over, then deletes it. Reviews are archived with the listing.
8. Indemnification
8.1 You will defend, indemnify, and hold harmless the Guild, its members, officers, employees, and agents from any claim, demand, action, loss, damage, penalty, fine, judgment, settlement, or expense — including reasonable attorneys' fees — arising out of or relating to:
- work you performed, failed to perform, or performed defectively;
- injury to any person or damage to any property in connection with your work;
- your violation of any licensing, permitting, consumer protection, advertising, motor
carrier, or safety law;
- any false or misleading statement in your listing, or any breach of Section 2;
- any claim that material you uploaded infringes another party's rights;
- your handling of customer information received through the Guild, including any claim under
the Telephone Consumer Protection Act or similar law; or
- any dispute between you and a customer.
8.2 Carve-out. This Section does not apply to the extent a claim arises from the Guild's own gross negligence, willful misconduct, or a statement the Guild published that you did not provide and that the Guild did not take from a public record.
8.3 The Guild will notify you promptly of any claim it seeks indemnification for, and you may control the defense with counsel reasonably acceptable to the Guild. You may not settle a claim in a way that imposes any obligation or admission on the Guild without its consent.
8.4 This Section survives termination.
9. Limitation of liability
9.1 To the fullest extent permitted by law, the Guild's total liability for all claims arising out of or relating to this Agreement is limited to the fees you paid to the Guild in the twelve (12) months before the event giving rise to the claim.
9.2 The Guild is not liable for indirect, incidental, consequential, special, exemplary, or punitive damages, or for lost profits, lost business, or lost goodwill — including any loss arising from downtime, an error in a listing, a suspension, a change in placement, or the volume or quality of inquiries you receive.
9.3 THE ADVERTISING SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." THE GUILD DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
9.4 Nothing in this Agreement limits liability that cannot be limited by law.
10. Your content, and the Guild's marks
10.1 Licence you grant. You grant the Guild a non-exclusive, royalty-free, worldwide licence to display, reproduce, resize, crop, and format the business name, logo, photographs, description, and other material you provide, for the purpose of operating and promoting the directory — including on the Guild's website, in the Guild's social media, and in materials the Guild produces for you. This licence ends when your listing is deleted, except for copies already distributed and copies in archives and backups.
10.2 You may withdraw any specific photograph at any time by removing it from your listing or asking the Guild to remove it.
10.3 The Guild's marks. The Guild's name, logo, heraldic shields, and issued QR codes remain the Guild's property. You may use materials the Guild provides to promote your own listing while you are a member. You may not modify the Guild's marks, use them to imply endorsement, or continue using them after your listing ends.
10.4 Presentation. The Guild determines how listings are presented, including that the map displays Guild-generated shields rather than member logos.
10.5 Copyright complaints. The Guild responds to copyright complaints under the Digital Millennium Copyright Act and will remove material on a valid notice. Repeat infringers are removed.
11. Disputes
11.1 Talk first. Before filing anything, you agree to contact the Guild at disputes@thebluecollarguild.com and give the Guild thirty (30) days to resolve it. Most things end here.
11.2 Governing law. Tennessee law governs, without regard to conflict-of-law rules.
11.3 Where disputes are heard. Any dispute not resolved under 11.1 will be brought exclusively in the state or federal courts located in Robertson County, Tennessee, and both parties consent to that jurisdiction. Either party may bring a qualifying claim in small claims court instead, and the Guild encourages it — for the sums involved here, small claims is faster and cheaper for both sides.
11.4 No class actions. Claims will be brought individually and not as a plaintiff or class member in any purported class or representative proceeding.
11.5 Jury trial. Each party knowingly waives trial by jury in any action arising out of this Agreement.
12. General
12.1 Changes. The Guild may amend this Agreement on thirty (30) days' notice by email to the address on your account. Continuing to advertise after the effective date accepts the amended version. The Guild records which version each member accepted and when.
12.2 Notices. To you, at the email address on your account. To the Guild, at PO Box 51, Cross Plains, TN 37049 or legal@thebluecollarguild.com.
12.3 Entire agreement. This Agreement, with the Terms of Use, Privacy Policy, Review Policy, and Complaint Policy, is the entire agreement about advertising with the Guild and supersedes anything said beforehand.
12.4 Severability. If a provision is unenforceable, it is limited or severed to the minimum extent necessary and the rest remains in force.
12.5 No waiver. A failure to enforce a provision is not a waiver of it.
12.6 Assignment. You may not assign this Agreement without the Guild's written consent. The Guild may assign it in connection with a sale of its business.
12.7 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
12.8 Survival. Sections 1, 2, 5, 8, 9, 10, 11, and 12 survive termination.
Accepted electronically. The Guild records the version accepted, the date and time, and the IP address of acceptance.
Business name: ________________ Accepted by: ________________ Date: __________ Agreement version: 1.0
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